MonatsarchivMärz 2019

Chinas Fitness-Revolution: Junge Frauen, die diesen Körper im Fitnessstudio bekommen und ihn in Selfies zeigen, ist Teil der Erfahrung.

Social media contributions to marathon training, visiting the hottest new „fitness community,“ or the branded yoga studio – China’s middle-aged teens are caught in a fitness craze and see each other’s lifestyle as a hallmark of success.

China’s burgeoning 300 million-person middle class has sparked a revolution in the fitness and wellness arena over the last two years.

Before Xi Jinping came to power in 2012, the luxury goods market began as China’s wealth grew and consumers clung to logos to denote their status. Accordingly, the annual sales of luxury goods in China trebled between 2007 and 2011.